Talk about a state of panic…Looks like the most random of organizations and companies are joining forces to fight obesity. The American Heart Association and Nintendo are going to be working together to promote Wii Fit Plus and Wii Sports Resort.
Question: Are the people who buy Nintendo Wii active games, the same people who will care that there will be a AHA certified stamp on the box? It’ll definitely be a niche market. But will it be enough to encourage people that exercise is fun?
http://www.pcmag.com/article2/0,2817,2363854,00.asp
Filed under: Business, Marketing, Random, AHA certified stamp, American Heart Association, Nintendo, obesity, videogame, Wii active game, Wii Fit Plus, Wii Sports Resort
Maya Reports 