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Groupon to make its TV debut at Super Bowl XLV


For a company that thrives online and via social media platforms… Groupon is stepping up their game.

…Chief Operating Officer Rob Solomon explained why the company is eager to have a presence in the most-watched sporting event of the year. “Groupon has served as a bridge between the online and offline worlds,” he said. “After two years in business earning 50 million subscribers to date, we feel it’s time to use TV to reach an even broader audience.”

Though I’m not much of sports-fan…I do know that the Super Bowl is THIS Sunday.  Um..talk about last-minute ad placement!?

…according to people familiar with the situation. One company that had purchased time during the game decided to pull out in the past couple of weeks, so Fox then re-sold the time to Groupon.

While they are the pioneers of group-buying, Groupon’s largest rival Living Social is gaining ground.

If you recall, in November 2010, Groupon shockingly rejected Google’s $6B offer for purchase.  Since they haven’t gone public yet…they don’t owe us any explanations, but it’s safe to assume that the ~$3M price-tag for 30 seconds of airtime + production-time, is probably pocket-change.

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Filed under: Business, Marketing, Social Media, Sports, , , , , , , ,

Hollywood actors, doing their part to make more money – Part II


Looks like I’m not the only one who thinks Hollywood endorsements on Twitter isn’t cool…

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product.

The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include the words “ad” or “spon” (for “sponsored”) to flag their status.

We’ll just have to wait and see if an American watchdog agency decides to follow suit…

Filed under: Business, Marketing, , , , , , , , ,

Advertising of the future, brought to you by BMW Germany


Forget print, banner/Internet or mobile advertising… BMW is taking the advertising to a whole new level.

BMW Germany is literally getting into consumers’ heads, by burning its logo onto the insides of their eyes.

I know, that sounds sort of freaky, but it’s actually quite ingenious.

Using pioneering new “flash projection” technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.

At this point, the audience sees an after-image of the brand that has been created by the flash. The letters “BMW” appear before them, in the same way that you might see a bright spot if you had been looking at the sun and then closed your eyes.

Check out the spot in the YouTube video below.  Obviously, you won’t get the same effect, but you’ll learn how BMW Germany put the commercial together, and see real-time reactions of the audience.

Who knows, this may be a glimpse into the advertising of the future…

Filed under: Business, Marketing, Random, Tech, World, , , , , , ,

What do Blagojevich, Snooki & pistachios have in common?


Paramount Farms, a unit of  Roll International Corp. has hired both aforementioned controversial ‘personalities’ (for lack of a better term) to star in their $20M advertising campaign, rolling out this coming Monday.

While the spokespeople, no joke – Rod Blagojevich (former corrupt Illinois Governor) & Snooki (from MTV’s Jersey Shore) were clearly chosen for the attraction factor, the star of this advertising campaign will be a bunch of pistachios.

Filed under: Business, Marketing, , , , , , , , , , , , , , ,

This would be genius…if it really worked


The CEO of LifeLock,  an identity protection company, decided that he’d prove to the public-at-large, just how on-the-ball his company is at protecting individuals from identity theft (since that’s what they do).  How did he do it?  By allowing LifeLock to use his personal social security number in their advertising campaign.  Now that’s the definition of trust.

The advertising campaign began in 2007, guess how many times Todd Davis, the CEO, had his identity stolen?

If your answer is “zero”, well, you’re a tad off…(and then there would be no story here…).

http://www.wired.com/threatlevel/2010/05/lifelock-identity-theft/

Filed under: Business, Marketing, , , , , ,

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