For a company that thrives online and via social media platforms… Groupon is stepping up their game.
…Chief Operating Officer Rob Solomon explained why the company is eager to have a presence in the most-watched sporting event of the year. “Groupon has served as a bridge between the online and offline worlds,” he said. “After two years in business earning 50 million subscribers to date, we feel it’s time to use TV to reach an even broader audience.”
Though I’m not much of sports-fan…I do know that the Super Bowl is THIS Sunday. Um..talk about last-minute ad placement!?
…according to people familiar with the situation. One company that had purchased time during the game decided to pull out in the past couple of weeks, so Fox then re-sold the time to Groupon.
While they are the pioneers of group-buying, Groupon’s largest rival Living Social is gaining ground.
If you recall, in November 2010, Groupon shockingly rejected Google’s $6B offer for purchase. Since they haven’t gone public yet…they don’t owe us any explanations, but it’s safe to assume that the ~$3M price-tag for 30 seconds of airtime + production-time, is probably pocket-change.
Filed under: Business, Marketing, Social Media, Sports, advertising, airtime, Fox tv, group buying, Groupon, Living Social, Super Bowl XLV, tv spot
Maya Reports 