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The Internet is like an elephant…it never forgets


I am constantly surprised at the stupidity of people who hold important positions and their Internet use.  On the one hand, they’ve reached great heights using their intellect. Yet, with said intellect, they fail to recognize how the Internet truly works.  When you write something on Facebook, Twitter, LinkedIn, AIM, Gchat, and email… it’s not like writing something using pen and paper.  There’s no magical white-out or eraser, and you certainly can’t shred it.  No, ladies and gents…it’s there for good.

In March 2009, msnbc relayed a story about a would-be Cisco employee (“theconnor”) who tweeted: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Before the work day ended, Web sleuths revealed “theconnor’s” true identity… And thanks to Google Cache, the deleted content of “theconnor’s” homepage resurfaced on CiscoFatty.com, a Web site erected to commemorate this cautionary tale.

Rep. Anthony Weiner is by no means a pioneer in using Twitter in a scandalous way…but he’s definitely up there on the “we thought you’d know better” list. Here are some additional politician twitter scandals and a compilation of the top 10 Twitter related firings.

Note to the wise…if you don’t want to get in trouble for your words…air out your thoughts vocally to a friend.  Since we’re in the Internet age, I feel it necessary to point out that by “vocally”, I don’t mean using Google Voice, Skype or a cell phone…while it may be a rare concept, I mean old school face-to-face.

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Filed under: Politics, Social Media, Tech, , , , ,

Hollywood actors, doing their part to make more money – Part II


Looks like I’m not the only one who thinks Hollywood endorsements on Twitter isn’t cool…

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product.

The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include the words “ad” or “spon” (for “sponsored”) to flag their status.

We’ll just have to wait and see if an American watchdog agency decides to follow suit…

Filed under: Business, Marketing, , , , , , , , ,

Hollywood actors, doing their part to make more money


You can’t blame them, can you?  Because at the end of the day, everyone wants to find new ways to make money.

What am I talking about?

Ad.ly. It’s an advertising agency that utilizes Twitter & famous people to advertise products to the masses.

Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands, including Sony (SNE), Best Buy (BBY), and Old Navy.

So how many of these celebs are in on this?

…more than 5,000 other personalities ranging from A-list to D-list.

How much do you think they’re being paid?  Friendly reminder, each “tweet” is limited to 140 characters.

The celebs earn a flat fee per tweet that ranges “from $1,000 to mid-five figures,” says Gullov-Singh [Ad.ly’s CEO]. With more than 5.6 million followers, reality TV superstar Kim Kardashian collects “in the ball park” of $10,000 per tweet, he adds, “but her price keeps going up.

Not sure if you caught that..$10K per 140 characters.

I think this is a brilliant example of social media gone awry.

Filed under: Business, Marketing, Social Media, Tech, , , , , , , , , ,

If someone complains about iPhone 4 on Twitter, but no one is online, does anyone hear it?


Apparently yes, but only if you live in the UK.

Last week Samsung opened a Twitter account – @SamsungUKMobile, and decided to take the time to respond to angry iPhone 4 owners.  Samsung’s response?

Try a Galaxy S, on us, to see how Android compares.

Pretty sweet.

Let me stop you now, kind citizens of the UK, before you go out on Twitter to complain about your iPhone 4.  Samsung has already announced that they’ve run out of phones to hand out.

Filed under: Business, , , , ,

No press is bad…even for BP


On May 19th, an anonymous person decided to create a mock-BP twitter account, calling it @BPGlobalPR.  As of a moment ago, (yes, I just looked), this twitter handle has accumulated  33,756 followers….wait, it actually just increased to 33, 850 (Insane!?)

Basically it’s become a message board for people who want to vent about the current oil spill, in 140 characters or less.   BP doesn’t mind its existence.  The masses are loving it.  And yes, someone other than BP is profiting off of this, supposedly all the money is going to a non-profit.

In any case, you too can own a t-shirt, to mark this random occasion is social media history.

http://adage.com/article?article_id=144062

Filed under: Business, Marketing, Random, Social Media, , , , , ,

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