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Chocolate milk does a body good…literally.


Dr. John Ivy, lead researcher on the studies and chair of The University of Texas at Austin College of Education’s Department of Kinesiology and Health Education, and his team, recently conducted a study where they

compared the recovery benefits of drinking low-fat chocolate milk after exercise to the effects of a carbohydrate beverage with the same ingredients and calories as typical sports drinks as well as to a calorie-free beverage.

Sounds like a fun study.

They found that

After riding a bike for 90 minutes at moderate intensity, then for 10 minutes of high intensity intervals, 10 trained cyclists had significantly more power and rode faster (reduced their ride time by an average of six minutes)…

And

low-fat chocolate milk drinkers built more muscle and shaved off more fat during training, ending up with a three-pound lean muscle advantage after four and a half weeks of training as compared to study participants who consumed a carbohydrate drink.

I’m a big fan of low-fat chocolate milk, and not such a big fan of the gym…so I’m going to test this study out.  I’m all for creative motivation.

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Filed under: Food, Health, Random, Sports, , , ,

Groupon to make its TV debut at Super Bowl XLV


For a company that thrives online and via social media platforms… Groupon is stepping up their game.

…Chief Operating Officer Rob Solomon explained why the company is eager to have a presence in the most-watched sporting event of the year. “Groupon has served as a bridge between the online and offline worlds,” he said. “After two years in business earning 50 million subscribers to date, we feel it’s time to use TV to reach an even broader audience.”

Though I’m not much of sports-fan…I do know that the Super Bowl is THIS Sunday.  Um..talk about last-minute ad placement!?

…according to people familiar with the situation. One company that had purchased time during the game decided to pull out in the past couple of weeks, so Fox then re-sold the time to Groupon.

While they are the pioneers of group-buying, Groupon’s largest rival Living Social is gaining ground.

If you recall, in November 2010, Groupon shockingly rejected Google’s $6B offer for purchase.  Since they haven’t gone public yet…they don’t owe us any explanations, but it’s safe to assume that the ~$3M price-tag for 30 seconds of airtime + production-time, is probably pocket-change.

Filed under: Business, Marketing, Social Media, Sports, , , , , , , ,

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