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Hollywood actors, doing their part to make more money – Part II


Looks like I’m not the only one who thinks Hollywood endorsements on Twitter isn’t cool…

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product.

The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include the words “ad” or “spon” (for “sponsored”) to flag their status.

We’ll just have to wait and see if an American watchdog agency decides to follow suit…

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Filed under: Business, Marketing, , , , , , , , ,

Hollywood actors, doing their part to make more money


You can’t blame them, can you?¬† Because at the end of the day, everyone wants to find new ways to make money.

What am I talking about?

Ad.ly. It’s an advertising agency that utilizes Twitter & famous people to advertise products to the masses.

Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands, including Sony (SNE), Best Buy (BBY), and Old Navy.

So how many of these celebs are in on this?

…more than 5,000 other personalities ranging from A-list to D-list.

How much do you think they’re being paid?¬† Friendly reminder, each “tweet” is limited to 140 characters.

The celebs earn a flat fee per tweet that ranges “from $1,000 to mid-five figures,” says Gullov-Singh [Ad.ly’s CEO]. With more than 5.6 million followers, reality TV superstar Kim Kardashian collects “in the ball park” of $10,000 per tweet, he adds, “but her price keeps going up.

Not sure if you caught that..$10K per 140 characters.

I think this is a brilliant example of social media gone awry.

Filed under: Business, Marketing, Social Media, Tech, , , , , , , , , ,

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