Looks like I’m not the only one who thinks Hollywood endorsements on Twitter isn’t cool…
The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product.
The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include the words “ad” or “spon” (for “sponsored”) to flag their status.
We’ll just have to wait and see if an American watchdog agency decides to follow suit…
Filed under: Business, Marketing, 140 characters, advertising, endorsements, FTC, OFT, Social Media, tweet, Twitter, uk watchdog
Maya Reports 