Maya Reports

Icon

Our way of keeping you in the loop. You can thank us later.

Hollywood actors, doing their part to make more money – Part II


Looks like I’m not the only one who thinks Hollywood endorsements on Twitter isn’t cool…

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product.

The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include the words “ad” or “spon” (for “sponsored”) to flag their status.

We’ll just have to wait and see if an American watchdog agency decides to follow suit…

Filed under: Business, Marketing, , , , , , , , ,

Hollywood actors, doing their part to make more money


You can’t blame them, can you?  Because at the end of the day, everyone wants to find new ways to make money.

What am I talking about?

Ad.ly. It’s an advertising agency that utilizes Twitter & famous people to advertise products to the masses.

Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands, including Sony (SNE), Best Buy (BBY), and Old Navy.

So how many of these celebs are in on this?

…more than 5,000 other personalities ranging from A-list to D-list.

How much do you think they’re being paid?  Friendly reminder, each “tweet” is limited to 140 characters.

The celebs earn a flat fee per tweet that ranges “from $1,000 to mid-five figures,” says Gullov-Singh [Ad.ly’s CEO]. With more than 5.6 million followers, reality TV superstar Kim Kardashian collects “in the ball park” of $10,000 per tweet, he adds, “but her price keeps going up.

Not sure if you caught that..$10K per 140 characters.

I think this is a brilliant example of social media gone awry.

Filed under: Business, Marketing, Social Media, Tech, , , , , , , , , ,

Banning plastic bags, everybody’s doin it


It’s only January 11th, and already 4 different locations have enacted the plastic bag ban.

Italy started off the year, banning plastic bags as of January 1st.

The government of Italy has become the first in the European Union to outlaw the use of plastic bags by all retailers, signaling a large shift in a country which uses over 20 billion bags per year (400 per person) – an amount equal to 25 percent of the total produced and used in the entire EU.

On January 5th, the great city of Brownsville (15th largest city in Texas), joined the bandwagon, and today, both Kaua’i and Maui, HI, can proudly say that they’re part of the club.

After doing a little research, it turns out that a lot of other places ban plastic bags too.

2002 – Dhaka, Bangladesh enacted the ban.

2003 – rural Alaska & South Africa joined

2005 – Eritrea & the Republic of Somalialand

2006 – Rwanda, Tanzania, & Zanzibar

2007 – Kenya & Uganda, and San Francisco, CA

2008 – China

2009 – Buenos Aires, Argentina & American Samoa

2010 – Mexico City, Mexico

Click here and here for additional locations I may have missed.

It’s interesting that the list above includes countries like Eritrea (3rd world), and China, which is the 2nd strongest GDP and has a population which accounts for 19.5% of the word’s entire population.

Something tells me that if this smorgasbord of a list can do it, so can the rest of the world.

Filed under: Business, Green, World, , , , , , , , , , ,

About MayaReports

Blog Stats

  • 7,781 hits