BrewDog, a Scottish brewery recently dubbed their new ale “The End of History“. The name is quite fitting, as it’s 110 proof.. Hard liquor sold in the US is mainly between 80-95 proof.
But it’s all in the packaging..right? (pic below is no joke!)
The brew comes in a bottle surrounded by a dead squirrel or weasel.
Not to fear, dear PETA friends
“All the animals were road-killed animals, were dead. And we think it’s a great way to present the beers,” said BrewDog’s co-founder James Watt. “And since it’s our final installment in our series of high-alcohol beers, we wanted to do something special, completely different for the packaging.
Price tag: $770. But sorry folks, all 12 limited edition bottles sold out in 4 hours.
Filed under: Business, Marketing, Random, $770 beer, 110 proof, bottle surrounded by dead squirrel, BrewDog, James Watt, squirrel, The End of History
Maya Reports 