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Beer and squirrel…go together like a horse and carriage…


BrewDog, a Scottish brewery recently dubbed their new ale “The End of History“.  The name is quite fitting, as it’s 110 proof.. Hard liquor sold in the US is mainly between 80-95 proof.

But it’s all in the packaging..right?  (pic below is no joke!)

The brew comes in a bottle surrounded by a dead squirrel or weasel.

Not to fear, dear PETA friends

“All the animals were road-killed animals, were dead. And we think it’s a great way to present the beers,” said BrewDog’s co-founder James Watt. “And since it’s our final installment in our series of high-alcohol beers, we wanted to do something special, completely different for the packaging.

Price tag: $770.  But sorry folks, all 12 limited edition bottles sold out in 4 hours.

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Filed under: Business, Marketing, Random, , , , , , ,

2 Responses

  1. Robsfriend says:

    I bet the can pull this one off in West Virginia too!

  2. Quentin Magos says:

    It reminds me of what the Victorians once did with their stuffed animals…but this is going one step beyond that into the realms of fantasy-marketing mayhem…

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