BrewDog, a Scottish brewery recently dubbed their new ale “The End of History“. The name is quite fitting, as it’s 110 proof.. Hard liquor sold in the US is mainly between 80-95 proof.
But it’s all in the packaging..right? (pic below is no joke!)
The brew comes in a bottle surrounded by a dead squirrel or weasel.
Not to fear, dear PETA friends
“All the animals were road-killed animals, were dead. And we think it’s a great way to present the beers,” said BrewDog’s co-founder James Watt. “And since it’s our final installment in our series of high-alcohol beers, we wanted to do something special, completely different for the packaging.
Price tag: $770. But sorry folks, all 12 limited edition bottles sold out in 4 hours.
Filed under: Business, Marketing, Random, $770 beer, 110 proof, bottle surrounded by dead squirrel, BrewDog, James Watt, squirrel, The End of History
Maya Reports 
I bet the can pull this one off in West Virginia too!
It reminds me of what the Victorians once did with their stuffed animals…but this is going one step beyond that into the realms of fantasy-marketing mayhem…