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Are we too dependent on the Internet?


If you have never heard of the company Epsilon, I’m sure you’re well-aware of it now.  Over the weekend, the e-mail marketing company…

  • We are the world’s largest permission-based email marketing provider, sending over 40 billion emails annually
  • We work with over 2,500 clients, including 7 of the Fortune 10 who trust Epsilon to build and host their customer databases

…experienced a massive data breach.

I don’t know about you, but I received at least 5 different emails, from various companies that have my email address on file, alerting me of said breach.  But…not to worry, only my email address has been compromised, or so they say.

What I want to know is…why are all of these prominent companies working with just one email marketing company?  In a worst-case scenario situation, coincidentally oddly similar to this one… wouldn’t it be wiser to not hold so many ‘eggs in one basket”?  So that if a breach were to occur, the accounts would be limited in number…rather than the  possibly millions affected.  Also, most curious, how did this happen?

I’m all for eco-friendly…but maybe it’s time we revert back to pen and paper.

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