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Too many choices can be confusing


You’d think that big brand names would know the best way to leverage technology, right?

Here’s the deal – Procter & Gamble (P&G) has decided to join the masses of retailers by opening an online store.  They say that they’re just conducting research on online shopping, but really…can we really believe that?

On the one hand, yes, maybe they are just conducting research, but can’t they utilize their current distributors’ sites to do that?  If all big branded consumer product makers took to selling their products on their own sites..just think of the damage to wholesalers, distributors, and retailers…    P&G, really, now is not the time for this…

http://www.startribune.com/lifestyle/94247864.html?elr=KArksLckD8EQDUoaEyqyP4O:DW3ckUiD3aPc:_Yyc:aUUJ

Filed under: Business, Marketing, Tech, , , ,

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