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Next time you’re in a noisy restaurant, wear earplugs…


… that is, if you want to enhance the flavor of the food you’re eating.

According to a recent study in the journal Food Quality and Preference, researchers found that

students [they were the test subjects] listening to blaring static rated the chips as less salty and the cookies as less sweet—even though they were tasting the same foods as the other groups.

Another study found that the students rated crunchy foods crunchier in loud noise.

Here’s a test for ya – grab a bag of pretzels, click play on the video below, close your eyes…and judge the saltiness and crunchiness yourself.

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