For the first time EVER…wheat bread sales have surpassed white bread.
The best-performing breads are promoting credentials like “whole grain” and “natural,” sometimes asking consumers to pay more for those loaves. And it seems to be working. Breads with “natural” in the name, or grains visible through the packaging, are among the best performing at grocery stores.
Interesting that even in this economy, people are willing to shell out more for healthier bread.
Filed under: Business, Marketing, Food, healthy, heathy bread, wheat bread, wheat bread out sells white bread, whole grain
Maya Reports 