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This would be genius…if it really worked


The CEO of LifeLock,  an identity protection company, decided that he’d prove to the public-at-large, just how on-the-ball his company is at protecting individuals from identity theft (since that’s what they do).  How did he do it?  By allowing LifeLock to use his personal social security number in their advertising campaign.  Now that’s the definition of trust.

The advertising campaign began in 2007, guess how many times Todd Davis, the CEO, had his identity stolen?

If your answer is “zero”, well, you’re a tad off…(and then there would be no story here…).

http://www.wired.com/threatlevel/2010/05/lifelock-identity-theft/

Filed under: Business, Marketing, , , , , ,

Twitter and YouTube could make you the star you always knew you were


These are strange times that we’re living in…unemployment is at an all time high, the financial markets are completely out of control, ‘bankruptcy’ and ‘foreclosure’ are so commonly heard on TV, you may as well start a drinking game, AND Twitter and YouTube could make you famous (in less than 2 weeks!)!

Sounds like it’s too good to be true?  Just ask Ellen DeGeneres to tell you about her talk show guest, 12-year-old Greyson Chance.

http://adage.com/mediaworks/article?article_id=143964

Filed under: Business, Marketing, Random, Social Media, Tech, ,

The sky is falling, globally…


The current state of the world economy is succinctly defined in NYU professor, Nouriel Roubini’s statement: “…[A] ‘trillion’ has become the new normal.”

Let’s just hope that the people we elected into power, can steer the boat out of further storms that are stirring up ahead. Or at the very least, sail through without too much damage.

http://www.cnbc.com/id/37219897

Filed under: Business, Finance, World, , , ,

Personalized calorie counter? Are they trying to slow down their sales?


It makes sense that restaurants are trying to think of additional added-value options to differentiate themselves from the masses, because, if you think about it, we have a lot of choices when it comes to eating out.  But, unless you’re choosing to eat a dry salad, grilled chicken or steamed vegetables, chances are, you don’t really want to know how many calories you’re ingesting.

Why? Because, we’re not stupid, we know that it’s probably not the healthiest choice.

http://www.fastcompany.com/1649254/burgerville-offers-personalized-calorie-counts-on-receipts-but-is-it-too-much

Filed under: Business, Marketing, , ,

Apple prototypes playing a game of Where’s Waldo?


It’s obvious that making a sale in these times, are tough.  But it seems like Apple is playing the ‘oh my, wherever did that prototype go?’ game, one too many times.

Exactly 1 month ago, from today – April 19th, Gizmodo posted pictures of the next generation iPhone that was found (“lost”) in a German pub in California.  Today – May 19th, we learn that the next generation iPod Touch has surfaced in Vietnam, as per the site Tinhte.

Let’s play a game! Which prototype do you think will be ‘lost’ on June 19th (and where?)?

http://www.pcworld.com/article/196658/apples_ipod_touch_getting_2megapixel_camera.html

Filed under: Business, Marketing, Social Media, Tech, , , , , ,

If this doesn’t make you want to quit smoking…you’re a lost case


Scientists in China have identified 9 different chemicals in cigarette butts that apparently protect steel pipes (specifically oil pipes) from rusting.

Next time you take a smoking break at work, try to imagine an offshore oil rig.  Before reading this, you probably would have thought, who cares about an oil rig?  But after reading this article, you will see the significance.

Who would’ve thunk that YOU (the smoker) and an oil rig, had so much in common?

Makes you feel all warm and fuzzy, doesn’t it?

http://www.reuters.com/article/idUSTRE64C10W20100513

Filed under: Random, World, , , ,

Computers…coming soon to a TV near you


Google, Intel and Sony are joining forces to bring us (drum roll, please) – “Smart TV”.  This new deal is going to be unveiled at Google’s annual developer conference in San Francisco this week.  Intel CEO promises, that [whatever this Smart TV is] will be as big a revolutionary change to TV as was color.

Smart TV… it’s safe to assume that Sony TVs will operate like a computer (hint: Intel) that will have a search engine device (ala Google)?  So how will a device like a Smart TV fill a need?  Are they trying to make us lazier? We can’t flip through the channels on our own?  Or..(gasp) do something that doesn’t involve sitting on a couch staring at a box?

http://sanjose.bizjournals.com/sanjose/stories/2010/05/17/daily1.html

Filed under: Business, Marketing, Tech, , , , , ,

The American Heart Associations approves this videogame


Talk about a state of panic…Looks like the most random of organizations and companies are joining forces to fight obesity.  The American Heart Association and Nintendo are going to be working together to promote Wii Fit Plus and Wii Sports Resort.

Question: Are the people who buy Nintendo Wii active games, the same people who will care that there will be a AHA certified stamp on the box?  It’ll definitely be a niche market.  But will it be enough to encourage people that exercise is fun?

http://www.pcmag.com/article2/0,2817,2363854,00.asp

Filed under: Business, Marketing, Random, , , , , , , ,

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