When Maradona (Argentina’s soccer coach) was asked how he’d celebrate if Argentina won the World Cup, he said he’d run around the Obelisk in the nude.
In a super stroke of genius, marketers at BBDO Argentina have decided to mimic this stunt by promising to sell Pepsi bottles sans its label for a week, if Argentina wins.
Obviously I’m rooting for Team USA, but would be very interested to see how that would play out if Argentina did win.
Filed under: Marketing, Random, World, Argentina soccer coach, BBDO Argentina, FIFA, Maradona, Maradona to celebrate by running around naked in Buenos Aires, Obelisk, Pepsi without its label, World Cup 2010
Maya Reports 