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Pepsi to go au naturale if Argentina wins the World Cup


When Maradona (Argentina’s soccer coach) was asked how he’d celebrate if Argentina won the World Cup, he said he’d run around the Obelisk in the nude.

In a super stroke of genius, marketers at BBDO Argentina have decided to mimic this stunt by promising to sell Pepsi bottles sans its label for a week, if Argentina wins.

Obviously I’m rooting for Team USA, but would be very interested to see how that would play out if Argentina did win.

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Filed under: Marketing, Random, World, , , , , , , ,

3 Responses

  1. […] This post was mentioned on Twitter by Talia Klein, MayaReports. MayaReports said: Pepsi to go au naturale if Argentina wins the World Cup: When Maradona (Argentina’s soccer coach) was asked how he… http://bit.ly/9nHXpv […]

  2. richmza says:

    OMG… I’m Argentinian and haven’t read about this before.

    Maradona naked??? yucks! It was a pleasure we lost…

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