When Maradona (Argentina’s soccer coach) was asked how he’d celebrate if Argentina won the World Cup, he said he’d run around the Obelisk in the nude.
In a super stroke of genius, marketers at BBDO Argentina have decided to mimic this stunt by promising to sell Pepsi bottles sans its label for a week, if Argentina wins.
Obviously I’m rooting for Team USA, but would be very interested to see how that would play out if Argentina did win.
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Filed under: Marketing, Random, World, Argentina soccer coach, BBDO Argentina, FIFA, Maradona, Maradona to celebrate by running around naked in Buenos Aires, Obelisk, Pepsi without its label, World Cup 2010
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OMG… I’m Argentinian and haven’t read about this before.
Maradona naked??? yucks! It was a pleasure we lost…
Haha. 🙂
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