Marketers at Bloom, a division of Food Lion, are taking their advertising gimmick to a whole new level.
Imagine driving down Highway 150 in Mooresville, NC (it’s north of Charlotte, yes, I just looked), and thinking you’re smelling steak? Well, fortunately, it wouldn’t just be your imagination.
Apparently the scent was being emitted by a fan blowing air over cartridges filled with a BBQ fragrance oil, at the bottom of a huge billboard advertising Bloom’s steaks.
I’d be interested to know if Bloom (the grocery store) was actually selling more steak because of this…
Filed under: Business, Marketing, Random, BBQ fragrance oil, Bloom, Food Lion, Mooresville NC, steak billboard, steak smelling billboard
Maya Reports 