Maya Reports


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Scratch & sniff billboards..?

Marketers at Bloom, a division of Food Lion, are taking their advertising gimmick to a whole new level.

Imagine driving down Highway 150 in Mooresville, NC (it’s north of Charlotte, yes, I just looked), and thinking you’re smelling steak?  Well, fortunately, it wouldn’t just be your imagination.

Apparently the scent was being emitted by a fan blowing air over cartridges filled with a BBQ fragrance oil, at the bottom of a huge billboard advertising Bloom’s steaks.

I’d be interested to know if  Bloom (the grocery store) was actually selling more steak because of this…


Filed under: Business, Marketing, Random, , , , , ,

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