Maya Reports

Icon

Our way of keeping you in the loop. You can thank us later.

Scratch & sniff billboards..?


Marketers at Bloom, a division of Food Lion, are taking their advertising gimmick to a whole new level.

Imagine driving down Highway 150 in Mooresville, NC (it’s north of Charlotte, yes, I just looked), and thinking you’re smelling steak?  Well, fortunately, it wouldn’t just be your imagination.

Apparently the scent was being emitted by a fan blowing air over cartridges filled with a BBQ fragrance oil, at the bottom of a huge billboard advertising Bloom’s steaks.

I’d be interested to know if  Bloom (the grocery store) was actually selling more steak because of this…

Advertisements

Filed under: Business, Marketing, Random, , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: