Maya Reports

Icon

Our way of keeping you in the loop. You can thank us later.

Advertising of the future, brought to you by BMW Germany


Forget print, banner/Internet or mobile advertising… BMW is taking the advertising to a whole new level.

BMW Germany is literally getting into consumers’ heads, by burning its logo onto the insides of their eyes.

I know, that sounds sort of freaky, but it’s actually quite ingenious.

Using pioneering new “flash projection” technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.

At this point, the audience sees an after-image of the brand that has been created by the flash. The letters “BMW” appear before them, in the same way that you might see a bright spot if you had been looking at the sun and then closed your eyes.

Check out the spot in the YouTube video below.  Obviously, you won’t get the same effect, but you’ll learn how BMW Germany put the commercial together, and see real-time reactions of the audience.

Who knows, this may be a glimpse into the advertising of the future…

Advertisements

Filed under: Business, Marketing, Random, Tech, World, , , , , , ,

No more Happy Meal toys for you (children in San Fran)


San Francisco has officially become the first major US city to ban restaurants from giving free toys with meals that contain high levels of calories, sugar and fat.

According to the WHO (World Health Organization)

Childhood obesity is already epidemic in some areas and on the rise in others. An estimated 22 million children under five are estimated to be overweight worldwide. According to the US Surgeon General, in the USA the number of overweight children has doubled and the number of overweight adolescents has trebled since 1980.

The estimated number of overweight children under the age of 5 (worldwide) is equivalent, in size, to the entire population of Australia.

Mind boggling.

While the move by the San Francisco Board of Supervisors is definitely a step in the right direction, I find it sort of ironic that on a list of the America’s fattest US cities, San Francisco comes in last.  With San Francisco holding ground as the fittest city in the US, I’m not sure how much of an influence their new ban will have on the rest of the US.

Filed under: Business, Food, World, , , , , , , , , ,

I now pronounce you husband and wife. Would you like fries with that?


And I thought that drive-thru weddings in Las Vegas were out-of-the ordinary… but apparently in Hong Kong, you can now get married at McDonald’s.

You may be thinking this is just some marketing gimmick, but actually it’s what the people want.

People said they’d dated here, or met here, and wanted to get married here…

Sadly, due to the awesome economy, we are all now living in –

“The social mobility and incomes of young Hongkongers have fallen,” said poverty researcher Chua Hoi-wai of the Hong Kong Council of Social Service. “They have saved money for years and can’t buy flats when they get married.”

So what better way to celebrate your wedding?

It’s cost-effective – only $400 for the ceremony & reception for 100 guests, and it’s symbolic (you met there).

The only downside, the celebration is alcohol-free (it is, after all, a child-friendly establishment),  and remains open during the festivities…yeah, you’re not THAT special.  Remember, you’re only paying $400, it’s not enough to shut the place down…

Filed under: Business, Food, Marketing, Random, World, , , , ,

If the Mandarin sells out nightly, Japan may regain its 2nd place from China


For a paltry sum of $671,800 per night, you could rent out the entire Mandarin Oriental Tokyo.

Under the plan, the entire hotel — 178 guest rooms, all nine restaurants and all spas — would be reserved from 3:00 in the afternoon to noon the next day. It would include a cocktail reception for 500 people.

The hotel plans to apply for recognition from Guinness World Records, as soon as they receive a reservation.

I think you should call the hotel and do your part to help them receive their prize from Guinness.  It’s a win-win, really.  The Mandarin gets to be a World Record holder, and YOU get the entire hotel to yourself (and 499 of your closest friends).

Filed under: Business, Marketing, World, , , , , , ,

Brazilians choose to send in the clown(s)


This past weekend, Brazil held their elections.

Tiririca, a 45-year-old television humorist whose real name is Francisco Oliveira, scooped up 1.3 million votes in Sunday’s polls to represent Sao Paulo, the highest number of votes for any federal deputy across the country.

His slogans are funny…some pearls include:

“It couldn’t [can’t] get any worse. Vote for me.”

and

“What does a federal deputy do? I have no idea — but vote for me and I’ll let you know”

Not surprisingly, other politicians tried to block him from running –

His detractors tried to have him barred from taking up his seat by lodging a lawsuit alleging he was illiterate — an automatic disqualification for a federal deputy. But a judge threw out the case.

I’d like to introduce you to Tiririca.

All I can say is, Brazil…I hope you know what you’re doing.

Filed under: Business, Politics, World, , , , , , , , ,

British Airways pulls an “April Fool’s prank” in August


How would you react if you were sitting on a plane, and a recorded message stating that the plane was going to crash into the sea, was heard?

Yup, that’s exactly what happened on a flight from London to Hong Kong (just as the plane was flying over the North Sea).

The crew was quick to calm all 275 passengers, by saying it was an error – technical difficulties – at its finest.

I smell lawsuit…

Filed under: Business, World, , , , , ,

Edible curtains… how’s that for a conversation starter?


Kyocera, the Japanese IT equipment and industrial ceramics manufacture, has come up with an interesting way to keep its buildings cool and green carbon emissions low – yes, you know it – “edible curtains” (aka ‘green curtains’)

It’s actually a really smart and obvious idea.  Planting green leafy-ness creates shade.  Shade = cool, therefore less a/c.

Kyocera first started growing Green Curtains at its Okaya Plant in Nagano Prefecture, Japan in 2007 as part of its energy conservation / global warming prevention activities, and since then they have also been adopted at other Kyocera Group locations throughout Japan. (Kyocera press release)

Turns out that Kyocera was able to confirm that

the green curtains can decrease the temperature by as much as 15 degrees C (27 degrees F).

In addition,

the green curtains are working to absorb an estimated 23,481 pounds of carbon dioxide emissions, which is roughly the same amount that can be absorbed by 761 cedar trees.

And

the green curtains also give workers a bounty of cucumbers, peas and bitter gourd called goya, which land on their cafeteria menus.

Pretty awesome, I dare say.

Filed under: Business, Green, World, , , , , ,

If they pick em (online ads), they will watch (so they hope).


Next month (September), in an attempt to make online ads less irritating, sites like like: MSNBC, Yahoo & Hulu, will let the consumer choose the ads they want to view.

The new ad-selecting tool is called ASq and may step up development of the $3.1 billion global video ads market, already online advertising’s fastest-growing segment. While it may not end unwelcome commercials for car insurance or weight-loss pills, it may help websites command higher rates while letting marketers attract more eyeballs and improve consumer targeting.

I’m anticipating a bunch of “superbowl” worthy online video ads…bring on the creative.

Filed under: Business, Marketing, Tech, World, , , , , , , ,

About MayaReports

Blog Stats

  • 6,039 hits
%d bloggers like this: