Maya Reports


Our way of keeping you in the loop. You can thank us later.

If they pick em (online ads), they will watch (so they hope).

Next month (September), in an attempt to make online ads less irritating, sites like like: MSNBC, Yahoo & Hulu, will let the consumer choose the ads they want to view.

The new ad-selecting tool is called ASq and may step up development of the $3.1 billion global video ads market, already online advertising’s fastest-growing segment. While it may not end unwelcome commercials for car insurance or weight-loss pills, it may help websites command higher rates while letting marketers attract more eyeballs and improve consumer targeting.

I’m anticipating a bunch of “superbowl” worthy online video ads…bring on the creative.


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