Next month (September), in an attempt to make online ads less irritating, sites like like: MSNBC, Yahoo & Hulu, will let the consumer choose the ads they want to view.
The new ad-selecting tool is called ASq and may step up development of the $3.1 billion global video ads market, already online advertising’s fastest-growing segment. While it may not end unwelcome commercials for car insurance or weight-loss pills, it may help websites command higher rates while letting marketers attract more eyeballs and improve consumer targeting.
I’m anticipating a bunch of “superbowl” worthy online video ads…bring on the creative.
Filed under: Business, Marketing, Tech, World, $3.1 billion global video ads market, ASq, creative, Hulu, MSNBC, online video ads, superbowl, Yahoo!
Maya Reports 