Panera Bread’s former CEO is attempting to operate his experiment cafes like a museum, with its “pay what you can” service. If you can’t pay, then in exchange for food, you may choose to volunteer to work at the cafe. Of course, you may also just choose to eat for free. Not sure if the people who will donate will make up for those who don’t…the business model seems fuzzy to me.
It’s an ambitious, cup half full concept. Don’t think it will last…but..we wish them luck.
http://www.usatoday.com/money/industries/food/2010-05-18-panerabread18_ST_N.htm