This has been on my mind ever since the Dawn dish soap commercial (see below) has begun to re-air. I get it, cute animals are being affected by oil spills, and we need to save them. But, if you’ll notice, on the bottom of the screen, it says “simulated demonstration”. I mean obviously they didn’t helicopter-in animals who were affected by an oil spill, to a sound stage that was pre-set with dawn liquid soap bottles and tubs of water, with people dressed in smock-like attire and gloves standing-by. Oh sorry, didn’t mean to burst your bubble.
So, my point is this. Procter & Gamble had this great story line in mind (and yes, it really makes its point) – oil spills are bad for the environment, just look at these animals – but they took these perfectly clean animals and covered them in some black liquidy substance, for the sake of the commercial?! How is that right? And they’re cleaning them with dish soap?
Filed under: Marketing, animals covered in oil, BP, cleaning animals covered in oil, commercial, Dawn commercial, Dawn dish soap, Dawn soap, oil spill, P&G, Procter & Gamble
Maya Reports 