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Is Rolls-Royce going to steal Tesla’s thunder?


On March 1, of this year, Rolls Royce is planning to debut their electric prototype at the Geneva Motor Show.

If you’ve been keeping up with the electric vehicle (EV) news, you know that currently there is only one high-end EV on the market – the Tesla Roadster.

A bit about Tesla, in their own words:

TESLA MOTORS was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome.

THE TESLA ROADSTER hit the streets in early 2008 as a car with no equal. Two years later, over 1,500 Roadsters drive emissions-free in more than 30 countries.

I guess this was inevitable…there has been virtually no competition in the high-end EV market, until now.

Rolls-Royce said the prototype, dubbed the 102EX and based on its top-end “Phantom” model, will be put through various tests throughout 2011.

Stay tuned…

Rolls-Royce CEO Torsten Muller-Otvos is scheduled to hold a press briefing in Singapore later on Monday.

Something tells me that if Rolls-Royce does in fact put an EV on the market…it’s going to be in a league of its own, the “higher high-end”.  A regular, bad-for-the-environment Phantom costs around $380K, while the Roadster costs a mere $100K.

I say “mere” in jest, as both are a tad out of my league.  Personally, I’m looking forward to the Nissan Leaf (check out my previous posting – http://bit.ly/fsrMp0).

If you’d like to join the discussion on luxury EVs, Rolls-Royce has started a blog – www.electricluxury.com.

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Filed under: Automobiles, Business, Green, World, , , , , , , , ,

One Response

  1. Marianna says:

    I’m more excited about the tesla S. It will actually be affordable’ish at a whopping $65k. Too bad no 4×4.

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