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Track your fish


I don’t know about you, but when I go to the supermarket, I get overwhelmed with all of the labels associated with fish – organic, wild-caught, farmed. I’ve even seen salmon that says that it’s dyed pink or red.  Um…really??

Well, get ready for something creative and new, brought to you by the Gulf of Mexico Reef Fish Shareholders’ Alliance, who debuted their new seafood brand Gulf Wild at the International Boston Seafood Show last weekend.

Key to the Gulf Wild program is a fish-tracking component that allows the buyer to “find my fish.” Each Gulf Wild fish is marked with a sequentially numbered gill tag just minutes after it is brought on board. When the catch reaches shore, the tag number is electronically recorded with the unique credentials of its fish. The information is made public via myGulfWild.com, where wholesalers, retailers and consumers can enter their tag number and confirm the species, where it was caught and information about the vessel and its captain.

Amazing, huh?

Also:

In addition, as a way to address concerns stemming from the oil spill, an independent international testing lab will routinely sample Gulf Wild seafood for oil-based contaminants.

The people have spoken…their concerns over the oil spill, coupled with an increased media focus on green/sustainability…have been heard.

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Filed under: Animals, Business, Food, Green, Health, Marketing, ,

3 Responses

  1. Meshugina says:

    this doesn’t exactly help anyone knowing where the fish came from before it was caught.

  2. Talya says:

    When I lived in New York I used to be able to walk to Wild Edibles – http://www.wildedibles.com/ which was wonderful! They actually had ratings for fish sustainability on each variety they offered which could make you either more or less guilty as you ate some good food :-).

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