Don’t forget! Starting today – July 1st – Starbucks is offering their wi-fi services…for FREE!
Starbucks is partnering up with Yahoo! (amongst other companies) to ‘help enrich your [yes, YOU!] coffeehouse experience’.
What are Starbucks, Yahoo! (and other partnering companies) getting out of this?
On Wednesday, Yahoo! announced that over the next 3 years, they will repurchase $3B of their stock (in an effort to raise the value, by limiting the amount of shares in the market). Starbucks’ stock (SUBX) isn’t doing too hot either.
Does brand loyalty necessarily = higher stock prices? I wonder if free wi-fi is the answer…? I guess time will tell.
Filed under: Business, Marketing, Tech, brand loyalty, coffee, free, repurchase $3B of stock, Starbucks, Starbucks free wi-fi, Starbucks free wifi, Starbucks July 1st, SUBX, wi-fi, Yahoo!, YHOO
Maya Reports 