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FREE wifi at Starbucks starts TODAY!


Don’t forget!  Starting today – July 1st – Starbucks is offering their wi-fi services…for FREE!

Starbucks is partnering up with Yahoo! (amongst other companies) to ‘help enrich your [yes, YOU!] coffeehouse experience’.

What are Starbucks, Yahoo! (and other partnering companies) getting out of this?

On Wednesday, Yahoo! announced that over the next 3 years, they will repurchase $3B of their stock (in an effort to raise the value, by limiting the amount of shares in the market).    Starbucks’ stock (SUBX) isn’t doing too hot either.

Does brand loyalty necessarily = higher stock prices?  I wonder if free wi-fi is the answer…? I guess time will tell.

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