Maya Reports

Our way of keeping you in the loop. You can thank us later.

June 25, 2010 • 8:30 AM 0

World Cup Fever? Eat a lion burger.

Right, you heard me. A lion (king of the jungle) burger.

A restaurant near Phoenix is selling them at $21 a pop. The owner of the restaurant said:

“In Africa they do eat lions, so I assume if it’s OK for Africans to eat lions then it should be OK for us.” Mr Selogie added: “We thought that since the World Cup was in Africa that the lion burger might be interesting for some of our more adventurous customers.”

Makes sense to me.

Apparently the meat is from a free range farm, regulated by the USDA, in Illinois. The owner goes further, and mentions that lions aren’t on the endangered species list.

You know what..if this helps with sales, I say, why not?! This economy is pretty sucky…so you have to get creative.

Would I try it? Maybe. I bet it tastes like chicken.

Filed under: Business, Marketing, Random, lion burgers, South Africa, USDA, World Cup 2010

June 25, 2010 • 8:00 AM 0

You won’t be able to skip these commercials…

…not because I’m promising that they’ll be awesome, but because literally, you won’t be able to.

This summer, if you happen to be shopping at one of nine Bloom grocery stores in Maryland and/or Virgina, don’t be surprised it you see a small tv screen on the shelf by the ketchup bottles. Yes, my friends, you can view a commercial AS YOU SHOP.

In California, there’s talk about selling ad space ON license plates. That’s really quite brilliant, if you ask me.

When the vehicle is moving the license plate would look like the ones we’re used to now, but when the vehicle stops for more than four seconds a digital ad or other message would flash. The license plate number would always be visible.

I recommend we all save clippings of our favorite print ads (emphasis on print/paper)…I’m thinking they’ll be considered “antique” before we know it. 🙂

Filed under: Marketing, Tech, 3GTV, AMS, Automated Media Services, Bloom, California license plate ads, Food Lion, tv commericals on shelves

June 19, 2010 • 8:04 PM 3

Pepsi to go au naturale if Argentina wins the World Cup

When Maradona (Argentina’s soccer coach) was asked how he’d celebrate if Argentina won the World Cup, he said he’d run around the Obelisk in the nude.

In a super stroke of genius, marketers at BBDO Argentina have decided to mimic this stunt by promising to sell Pepsi bottles sans its label for a week, if Argentina wins.

Obviously I’m rooting for Team USA, but would be very interested to see how that would play out if Argentina did win.

Filed under: Marketing, Random, World, Argentina soccer coach, BBDO Argentina, FIFA, Maradona, Maradona to celebrate by running around naked in Buenos Aires, Obelisk, Pepsi without its label, World Cup 2010

June 9, 2010 • 10:06 PM 0

Scratch & sniff billboards..?

Marketers at Bloom, a division of Food Lion, are taking their advertising gimmick to a whole new level.

Imagine driving down Highway 150 in Mooresville, NC (it’s north of Charlotte, yes, I just looked), and thinking you’re smelling steak? Well, fortunately, it wouldn’t just be your imagination.

Apparently the scent was being emitted by a fan blowing air over cartridges filled with a BBQ fragrance oil, at the bottom of a huge billboard advertising Bloom’s steaks.

I’d be interested to know if Bloom (the grocery store) was actually selling more steak because of this…

Filed under: Business, Marketing, Random, BBQ fragrance oil, Bloom, Food Lion, Mooresville NC, steak billboard, steak smelling billboard

June 7, 2010 • 11:01 PM 0

Looks like you CAN wash animals with Dawn dish soap

I stand corrected…

Filed under: Business, Marketing, animals covered in oil, BP, cleaning animals covered in oil, CNN, commercial, Dawn commercial, Dawn dish soap, Dawn dishwashing soap, Dawn soap, Jeanne Moos, oil spill, oilspill, P&G, Procter & Gamble

June 4, 2010 • 8:30 AM 0

Cleaning cute animals covered in oil, Hollywood-style

This has been on my mind ever since the Dawn dish soap commercial (see below) has begun to re-air. I get it, cute animals are being affected by oil spills, and we need to save them. But, if you’ll notice, on the bottom of the screen, it says “simulated demonstration”. I mean obviously they didn’t helicopter-in animals who were affected by an oil spill, to a sound stage that was pre-set with dawn liquid soap bottles and tubs of water, with people dressed in smock-like attire and gloves standing-by. Oh sorry, didn’t mean to burst your bubble.

So, my point is this. Procter & Gamble had this great story line in mind (and yes, it really makes its point) – oil spills are bad for the environment, just look at these animals – but they took these perfectly clean animals and covered them in some black liquidy substance, for the sake of the commercial?! How is that right? And they’re cleaning them with dish soap?

Filed under: Marketing, animals covered in oil, BP, cleaning animals covered in oil, commercial, Dawn commercial, Dawn dish soap, Dawn soap, oil spill, P&G, Procter & Gamble

May 27, 2010 • 11:06 PM 0

Apple understands customer service, Facebook is learning

The customer is always right…right?

Anyone who has ever visited an Apple store knows that there are no cash registers, everything is electronic. So when Diane Campbell, who saved up her money to buy an iPad, tried to buy one in cash, she was turned away. Not letting her case go, she blabs to the media, who blow up this story way out of proportion.

But, because of Ms. Campbell, Jobs reverses Apple’s policy (within days). Now everyone can buy an iPad with cash. Problem solved. http://news.cnet.com/8301-13506_3-20005481-17.html

While Facebook’s Zuckerberg attended an Ivy, he’s been a little slow on the uptake. He didn’t completely understand the importance of catering to his customers when they complained about privacy settings (for weeks now). Because after all, without Facebook’s members, the site has no use. It’s safe to assume that Zuckerberg finally ‘gets it’. http://sanjose.bizjournals.com/sanjose/stories/2010/05/24/daily65.html?ana=e_pft

Filed under: Business, Marketing, Social Media, Tech, Apple, Diane Campbell, Facebook privacy settings, ipad in cash, Mark Zuckerberg, Steve Jobs

May 27, 2010 • 9:30 PM 2

To the Wienermobile!

The marketing people at Oscar Mayer/Kraft Foods are genius.

They are auctioning off their giant hot dog mobile for a day. Time is a-tickin’. You have until June 4th to place your bid.

Just go to Ebay and type: Ride Shotbun in the Oscar Mayer Wienermobile, for your chance to win! As of this moment, the highest bid stands at $1,111.11. Not only does the winning bidder get to drive around in a giant hot dog for a day, but s/he also gets a catered cookout for 50 AND a year’s supply of hot dogs!

Right, I’m sorry…Oscar Mayer sells hot dogs, not sure if you got that?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128968